Brad Rodu is a Professor Emeritus at the University of Louisville School of Medicine. From 2005 to 2025 he held an endowed chair in tobacco harm reduction research as a member of the James Graham Brown Cancer Center at UofL.

Dr. Rodu published research for over three decades on tobacco harm reduction, involving permanent nicotine maintenance with safer tobacco products by smokers who are unable or unwilling to achieve abstinence. At the 2022 Global Forum on Nicotine, he received the Michael Russell Award in honor of his substantial and innovative contribution to the science and understanding of safer nicotine products and tobacco harm reduction.

Dr. Rodu earned his dental degree from The Ohio State University. After an oral pathology residency program at Emory University, Dr. Rodu completed fellowships at the University of Alabama at Birmingham (UAB) sponsored by the American Cancer Society and the National Cancer Institute. He was on the UAB faculty from 1981 to 2005, with appointments in the Schools of Medicine, Public Health, Dentistry and the Comprehensive Cancer Center.