David is part of KPMG’s Strategy Group with over 15 years of experience working in consumer and retail strategy. He helps clients realise strategic transformations, with specific expertise in the nicotine sector where he has helped clients understand market dynamics and consumer behaviour. David is an active member of the global nicotine anti-illicit trade community, having presented on the sector at the OECD, NATO, the European anti-fraud office (OLAF) and Europol.